Elanor van der Zwet
Elanor is an award winning design professional with 20 years experience.
Her proven business skills reflect her honest approach to life.
Designed many brands that capture a point of difference and brought these to life in spaces where the visual communication and interior architecture enrich one another.
"I enjoy building brands that engage and evoke our curious minds with great storytelling and create spaces that share an experience through unique design with brand personality.
I think the added value is to design products that support and enhance human behaviour and actions in everyday life".
"Book design was the starting point for me to choose graphic design. Delivering information, combined with the appropriate tactile qualities - such as: embossing, die-cuts, eye catching pms colours, printing with vegetable inks, pushing the industry to rediscover production potential and selecting sustainably aware sensitive paper-stocks. Its like being a curator and having an eye for every detail. Creating a sensory tactile experience when designing and making books is very important to me and I aim to inspire curiosity and interaction".
"Working closely with people on a more personal level and design spaces that make one feel comfortable; like feeling at home is the core philosophy"
"A clear strategic vision and a collaborative working journey is also important to create unique and memorable designs and undergoing an in-depth research into: finding a unique story or metaphor; historical archives; the market potential; the expression of colours; tactile qualities of materials; a selective typeface with the suitable tone of voice; production methods with sustainable solutions; attention for details and tryout of many concept ideas, creating a brand umbrella with future scenarios. All these are of great value for achieving sustainable design outcomes.
"In my view design is about wanting to delight the senses, embrace and celebrate everyday life, whilst also feeding the soul and intellect".
Elanor is a creative director, designer, artist, docent and art-design historian.
B.F.A - Bachelor in Fine Arts & Design, 1999. Elam University of Auckland
B.Ed - Bachelor of Education in fine art & design, 2015. Hogeschool Rotterdam
Founder - Design Studio 777
Artist | designer | educator
Educational program officer | museum educator | tour-guide
Art & design teacher | CKV coordinator - De Vrije School Den Haag