Elanor van der Zwet
Elanor is an award winning design professional with 26 years experience.
Her proven business skills reflect her honest approach to life.
Designed many brands that capture a point of difference and brought these to life in spaces where the visual communication and interior architecture enrich one another.
"I enjoy building brands that engage and evoke our curious minds with great storytelling and create spaces that share an experience through unique design with (brand) personality. I think the added value with design is to support and enhance human behaviour and actions in everyday life".
"Book design was the starting point for me to choose graphic design. Delivering information, combined with the appropriate tactile qualities - such as: embossing, die-cuts, eye catching pms colours, printing with vegetable inks, pushing the industry to rediscover production potential and selecting sustainably aware sensitive paper-stocks. Its like being a curator and having an eye for every detail. Creating a sensory tactile experience when designing books is very important to me and I aim to inspire curiosity and interaction".
"Working closely with people on a more personal level and design spaces that make one feel comfortable; like feeling at home is the core philosophy".
"A clear strategic vision and a collaborative working journey is also important to create unique and memorable designs. Of great importance is the in-depth research into: finding a unique relevant story or metaphor; historical archives; the market potential; the expression of colours; tactile qualities of materials; a selective typeface with the suitable tone of voice; production methods with sustainable solutions; attention for details and tryout many concept ideas. Creating a brand umbrella with future scenarios. All these and more are of great value for achieving sustainable design outcomes.
"In my view design is about wanting to delight the senses, embrace and celebrate everyday life, make socially, ecologically and sustainably conscious decisions whilst also feeding the soul and intellect".
Elanor is a creative director, designer, artist and educator and completed her Bachelor in Fine Arts in 1999 at Elam School of Fine Arts, University of Auckland. (First years studied graphic design at KABK Royal Academy of arts, The Hague). Also completed a Bachelor of Education in fine art & design in 2015. University of Rotterdam. (Eerstegraads onderwijsbevoegdheid).
Founder Design Studio 777
Artist | designer | educator www.studioelanor.com
Educational program officer | museum educator | tour-guide www.kunstmuseum.nl
Art & design teacher | CKV coördinator Vrije School Den Haag