Euroshop Exhibition design
A complete brand experience where the essence of the brand 'JosDeVries' is reflected in spacial & communication design.
The slogan 'Creative people Magical solutions' was the staring point to create the WOW moment for this exhibition design.
Each company/brand should have its own compelling story to tell. 'Josje' the cartoon character became a fun element that enabled to tell the company values and point of difference to its visitors.