Richmond's world circus of flavours
Anuga fair - exhibition design
A complete brand experience with a unique point of difference and excellent storytelling that unites everyone in the value chain. Richmond New Zealand Farm Fresh - once a meat company - we at BRR transformed into a modern food company.
This exhibition is about celebrating food from the pacific 'Richmond's world circus of flavours' is reflected in both spacial & visual communication design. A modular system clothed with semitransparent banners in different colours represented the theme. The Trade Fair exhibition stand went from Cologne to Dubai. The construction could be built in various shapes and dimensions to suit the site accordingly. Also the website with an excellent wayfinding system was launched here.