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Within 1 year 76 shops were realised. A nice conscious alternative within the current competitive supermarket playing-field.

In 2014 with team JosDeVries, we came up with a more in-depth well researched formula that stands strong today and tomorrow.

We helped with finding compelling stories that united the community, engage their staff and customers. 

The approachable 'tone of voice' of the store and visual communication contributes to the positioning. 

The market-like atmosphere in combination with contemporary design feels modern and well balanced. 

Being environmentally aware has always been alternative but finally is modern and mainstream.

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